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- Longevity’s Best-Kept Secret: Iki..Whaa?? 🤨
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>5min read
What IF..
I told you
There was a hidden secret
To live to be 100 years old??
Some researchers argue
The ancient philosophy of Ikigai
May play a significant role.
Purpose & Framing
Iki..WHAT?
Ikigai is a practical path to purposeful action and a more balanced life and is built on four core elements. It works like a daily operating system that aligns what you value with what you do.
Notably, Japanese cohort studies link a felt sense of “life worth living” (ikigai) with better well-being and lower mortality risk, especially from cardiovascular causes. (1)
The 4 Elements
What You Love — activities that give you energy and joy.
What You’re Good At — skills/talents you’ve developed (with proof).
What the World Needs — problems you care about solving for specific people.
What You Can Be Rewarded For — how your effort is valued (money, access, growth, freedom).
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Find Yours
Use the four questions below as a quick diagnostic to pinpoint your personal ikigai. They connect what you love with what you’re good at, match it to real-world needs, and ensure it’s sustainable so you can spot gaps, filter decisions, and choose one clear next step that actually sticks.
4 Precise Questions:
Love + Good At → Passion
When do you enter flow without forcing it? What evidence shows real competence (results, testimonials, wins)?Love + World Needs → Mission
Which problem bothers you enough to fix? Who exactly benefits (describe a real person)? What result could you deliver in 7–14 days?Good At + Rewarded → Profession
What outcome can you reliably produce that others will trade for money or meaningful value? How will you measure “good” (clear deliverables/KPIs)?Rewarded + World Needs → Vocation
Where is demand already visible (search intent, inquiries, waitlists)? How will you keep it sustainable (pricing, boundaries, systems)?
Plot-Twist!!!
This isn’t the ‘real’ meaning of ikigai.. Want to learn more? Checkout our podcast episode where we go into greater detail.
👇🏼
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Citations
*Disclaimer - This content is intended for educational and personal development purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always consult with a qualified healthcare provider before starting any new fitness, nutrition, or wellness program.
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